taxPRO Websites
Store Front
Initiative:
To redesign a comprehensive, user-friendly store front for taxPRO Websites, allowing customers to effortlessly explore design options, compare plans, access FAQs, and discover addons, empowering them to make well-informed decisions.
Company
taxPRO Websites
Date
2022
My Role
Primary Developer & Web Designer
Project Highlights
Visual Showcase
Key Features of the Project
The standout features that make the project exceptional and beneficial for our clients.
Design Gallery
A showcase of all available website designs, allowing customers to preview and select the template that best suits their needs.
Interactive Pricing Table
A pricing table where customers can compare different plans side by side, with interactive “info” icons that provide additional details about specific features and options.
Detailed Addon Information
Comprehensive descriptions of available addons and features, helping customers understand the full scope of what’s offered.
FAQ
A well-organized FAQ page that addresses common questions and concerns, improving customer satisfaction and reducing support inquiries.
Web Accessibility
The store front was built to comply with web accessibility standards (WCAG), ensuring that it is usable by customers with disabilities, enhancing inclusivity.
SEO & Optimization
The site was optimized for speed and performance, with SEO best practices integrated to improve search engine rankings and increase organic traffic.
Core Architecture Stack
The technology and infrastructure
Website
Tech Used
WordPress, Divi Theme, CSS, JavaScript, Cloudflare, Various Plugins, Adobe Photoshop & Illustrator, MariaDB (MYSQL), Linux and LiteSpeed Apache.
Core Functionality
The store front was built using WordPress and the Divi Theme, allowing for a flexible and customizable platform. Custom CSS and JavaScript were used to enhance the design and create the features like the interactive pricing table, FAQ section, and design gallery. Cloudflare was used to ensure fast and secure content delivery, optimizing the store front’s performance across different regions.
Outcome
Successes and metrics
Higher Conversions
The introduction of the “Get Started” button at the top of the page, along with its optimized color and size, led to an increase in user clicks.
Deeper User Engagement
Deeper engagement was evident in the increased number of users navigating further into the pages, resulting in a more thorough exploration.
Let's Talk
Reach out to discuss opportunities or to schedule an interview.
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